DIANNE PERRY DESIGN
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BOWERS STUNTS REBRAND

BOWERS STUNTS REBRAND 2018 - WIP

Lee Bowers originally came to me for a design refresh on all his stunt machines. After an initial consultation and discussing his goals, it was clear that the direction Lee wanted to take his business required more than just new bikes designs, so I developed a brand strategy bespoke to his business goals which would help drive the direction of all consumer touch points. We began by using a core framework to help discover and understand his target audience, create the brand attributes and develop a value proposition. As we move forward the aim is to create design work that is going to get Lee the results he needs in order to achieve his goals.

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